Services for Trades Businesses That Need More Qualified Applicants
The Foundry helps HVAC, plumbing, and electrical companies fix the marketing side of hiring through focused, productized services.
Not recruiting. Not staffing. The marketing side of hiring.
Hiring Visibility Audit
A low-friction review of what is hurting applicant flow across your hiring page, messaging, recruiting assets, and follow-up process.
careers page review
job messaging review
employer credibility review
application experience review
follow-up review
action plan
The Trades Applicant Flow System
A focused implementation for companies actively hiring and needing a stronger applicant-generation system.
hiring strategy and messaging
hiring page or role page
recruiting ad package
application flow improvements
follow-up sequence
launch support
Applicant Flow Management
Ongoing management, optimization, and creative refreshes for companies with recurring hiring needs.
campaign management
creative refreshes
page improvements
follow-up refinements
reporting and recommendations
Employer Brand Content Day
An optional visual-content add-on for companies that need stronger recruiting-focused photo or video assets.
Need help choosing the right starting point?
For most companies, the best first step is either a Hiring Visibility Audit or a discovery call.